MAKE AMERICA BETTER BY MAKING AMERICANS SMARTER.

OUR MISSION IS SIMPLE.

We’ve spent our lives marketing products and ideas of every shape and size, from BMW to UPS, from a president to toothpaste. Now we’re putting those skills to work selling the Idea of America to Americans.

That means engaging, easy-to-swallow content on civics and democracy: how the system actually works. So that We The People can once again take an active part in what happens in our hometowns, our states and our country.

As a country, we’ve made our share of mistakes. But taking democracy for granted, cutting civics and American history from the classroom, and trusting the Idea of America to pass itself down from generation to generation may have been the worst of all.

The result: too many of us never learned how the system works, and too many have tuned out. Only about 30% of millennials say it’s essential to live in a democracy.* That’s how democracies die. Putting civics back in schools won’t fix it on its own, and time is not on our side.

Meet the founders →