OUR MISSION IS SIMPLE:

MAKE AMERICA BETTER BY MAKING AMERICANS SMARTER.

We‘ve spent our collective lives in the business of marketing products and ideas of all shapes  and sizes, from BMW to UPS, from a President to toothpaste. We intend to put these skills to work at selling the Idea of America to Americans. Reintroducing the Idea of America through engaging, easy-to-swallow, accessible content on civics and democracy––how the system works––so that “We The People” can once again take an active part in what happens in our hometowns, our states, our America - America The Possible.

As a country, we’ve made more than our share of mistakes.But taking democracy for granted, deleting civics and American History from the curriculum, and relying on the fates to continue to pass on the Idea of America from generation to generation, was perhaps the worst mistake of all. 

The result is that we’ve become a nation of civically illiterate and chronically disengaged citizens. Less than 32% of Millennials––and fewer GenZers––believe that living in a democracy is essential. That is the path to suicide for a democracy. Simply re-enstalling civics and American history back into our educational system will not solve the problem and time is not on our side.